![]() ![]() It is presented alongside your competitors’ offerings, and visitors compare it with other pages they’ve interacted with. Your company website doesn’t exist in a vacuum. By better understanding your target, you can best direct your efforts. To elevate your website’s impact, align your vision, objectives and immediate needs amongst key stakeholders. For example, sales teams may prioritize product and service information, while other leaders may value customer service and support solutions. Identify goals and objectives.Ī brand’s website serves many purposes, and different stakeholders will value some aspects more highly than others. While ground-up website redesigns and rebuilds can take months to achieve and cost tens of thousands of dollars to implement, there are several simple steps any company can take to elevate their website’s impact now. Simple Solutions To Elevate Website Impact These pitfalls are ubiquitous in the expansive web infrastructure, preventing businesses from getting the results they want and need from their company websites. Brochureware: The website only lists products and services, undermining lead generation potential.Lacking: The website doesn’t provide enough meaningful or valuable content for visitors. ![]() Overloaded: The website presents too much content that doesn’t interest or engage visitors.Off-Strategy: The website does not align with the current business or brand strategy.Uninspiring: The website is not compelling in content and design.Unfocused: The website’s look and feel, content offerings and engagement strategies are not aligned with its target audience.Outdated: The website doesn’t present the company’s current messaging, product or service offerings or brand voice. ![]()
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